WRITTEN BY: Jennifer Strout, Founder of MotivateU- AI to enhance humans, not to replace them
Even Einstein understood the importance of framing a product's value proposition for one’s audience. As Einstein once said, “It would be possible to describe everything scientifically, but it would make no sense; it would be without meaning, as if you described a Beethoven symphony as a variation of wave pressure.”
As founders and business owners, especially technical ones, it’s easy to get caught up in the “how” - and it can be even more exciting even to share! BUT your clients don’t care about how you achieve the results you promise - they only care that you do.
Basically, while it's essential to have data and statistics to back up the effectiveness of your product's features, it's equally crucial to communicate your solution's value in a way that resonates with the target audience. This is why a value proposition should focus on how your product solves the customer's problem, rather than simply focus on what's happening behind the scenes. By framing your solution's value proposition in a meaningful way, your business can create a connection with your audience and differentiate yourself from competitors. So when you’re talking to prospects, remember to focus on the results they will receive from using your solution to solve their problem.
Share with us, how do you frame your product's value proposition?
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