How to Frame Your Value Proposition

WRITTEN BY: Jennifer Strout, Founder of MotivateU- AI to enhance humans, not to replace them

Even Einstein understood the importance of framing a product's value proposition for one’s audience. As Einstein once said, “It would be possible to describe everything scientifically, but it would make no sense; it would be without meaning, as if you described a Beethoven symphony as a variation of wave pressure.” 

As founders and business owners, especially technical ones, it’s easy to get caught up in the “how” - and it can be even more exciting even to share! ​​BUT your clients don’t care about how you achieve the results you promise - they only care that you do. 

Basically, while it's essential to have data and statistics to back up the effectiveness of your product's features, it's equally crucial to communicate your solution's value in a way that resonates with the target audience. This is why a value proposition should focus on how your product solves the customer's problem, rather than simply focus on what's happening behind the scenes. By framing your solution's value proposition in a meaningful way, your business can create a connection with your audience and differentiate yourself from competitors. So when you’re talking to prospects, remember to focus on the results they will receive from using your solution to solve their problem.

​Share with us, how do you frame your product's value proposition?

Or if you're having trouble thinking of how to write your product or solution's value proposition, try our solution- KeyLink for business. Our built-in text generator will craft a compelling value proposition for you- allowing you to land more clients. And not only that- your new value proposition, along with other commonly shared text, will be added to a custom keyboard which will be available to you on any mobile device, and what's more you can share any common keys with your team members so that everyone's messaging is not only at your fingertips, but also on the same page. So try KeyLink today, and complete your marketing 23 times faster while closing more clients!

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