“[The solution] adds a pretty significant value; if a computer could identify who needed more help, [its] a huge improvement and a differentiator for the brand over the competition.” 
- Ross, Group Fitness Instructor & Personal Trainer

"You definitely hit on the pain points - I want to be considerate of people’s form, I think this [solution] will give trainers a way to stay competitive."
- Mandi, Personal Trainer, Yoga & Fitness Instructor; Trainer Platform Founder & Owner
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"A system that allows you to feel secure in your business, that is life saving because then you can focus on your training.” 
- Alex, Gym Operations Manager & former Personal Trainer Manager ​

9 out of 10 people will continue to work out at home post pandemic*

Yet, fitness professional lack the tools to fight back against direct-to-consumer A.I. Fitness, which is stealing their clients.
Lack of custom data
No real-time feedback
Unable to monetize outside of face-to-face hours
BOTTOM LINE: LOST CLIENTS & DECLINING REVENUE

What fitness professionals are saying about the problem:

​"From the trainer's perspective I felt that the industry lacked any competitive technology. How could one reasonably live-stream a class while still providing feedback to multiple users at once? I could not even effectively focus on numerous people speaking during a video conference, and at least that technology highlighted who was speaking at the time, whereas as a fitness instructor I did not have any way to know who to focus on when providing remote training."

-Jennifer, CEO of MotivateU, fmr Group Fitness Instructor & Personal Trainer 
“That’s a major pain point- making a place to be engaged, creating a community within your circle, especially now, is difficult….motivation and convenience are the two biggest things that hold anyone back from fitness.” 
—Alex, Gym Operations Manager & former Personal Trainer Manager
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“I started out doing Instagram live classes, and that was frustrating because I couldn’t see anyone, so you just run the class and hope for the best.” 
—Anita, Pilates Instructor, Group Fitness Instructor, & Personal Trainer
For Community-Based Fitness Professionals: Gym, Studio, & Franchise Owners who want to increase client retention, client acquisition, and REVENUE.

The Old Way of Hosting Virtual Classes

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FEEDBACK, BUT NO DEMONSTRATION
When running remote classes, as an instructor you have to sit close to the computer or mobile device screen in order to monitor clients. So you have to trade-off between leading the class and monitoring clients.

“I honestly sit here close to the screen and I don't demo.” 
—Michael, Strength Coach, Group Fitness Instructor, and Personal Trainer
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DEMONSTRATION, BUT NO FEEDBACK
Or you may not give any feedback at all. 

“I started out doing Instagram live classes, and that was frustrating because I couldn’t see anyone, so you just run the class and hope for the best.” 
—Anita, Pilates Instructor, Group Fitness Instructor, and Personal Trainer

The Results: Poor Client Acquisition & Retention

The lack of an appropriate combination of demonstration and feedback leads to a difficulty in obtaining clients who are unfamiliar with the routine as new clients require demonstration. Client retention also suffers as clients see little added value above watching a free streaming service given the lack of interactive feedback with instructors' current solutions. Additionally, the class size is greatly restricted with this approach.

The New Way of Hosting Virtual Classes

Use motion tracking software
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DEMONSTRATION AND FEEDBACK

The Results: Increased Client Retention , Acquisition, & Revenue

The software monitors clients and alerts you as the instructor, when necessary, so you don't have to remain hypervigilant and instead you can focus on providing demonstration and a high energy class.

Clients are motivated and engaged and pleased with the level of positive feedback.

Instructors, you can easily expand class size while simultaneously providing accurate, data-driven guidance on clients' form and performance, resulting in less stress and effort on your part, while reaching more clients. 

Overall, instructors benefit from an increase in client loyalty and retention, and an increase in acquiring and onboarding of new clients through the Mu community.
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How Does the Motion Tracking Work?

 In this example of MotivateU's motion tracking, the indicator goes from orange to green. 
The orange color represents that the trainee's form and execution of the exercise is  fair  in comparison to the trainer.
The green color represents that the trainee's form and execution of the exercise is good in comparison to the trainer.
We give fitness professionals the tools to win back your clients!
​Empowering fitness professionals to be able to offer the same level of convenience, flexibility, & data-driven metrics as AI fitness, without replacing them.*
*See the Resources page for more Training videos
BEFORE:

When you wanted to provide feedback during a virtual workout, you would have to sit and stare at tiled screens. ​
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Real-time Synchronization that Alerts You to which Client to Focus on at a Particular Time
NOW: You can use our software, which allows you to provide motivating real-time feedback to clients both publicly and privately, during and after virtual sessions without giving up demonstrating proper technique and form.

Clients receive real-time feedback from the system as well. The example below shows the client's view with the real-time graph pulled visible. The progress graph can also be minimized during the class and viewed after the class is complete.
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Client's view: red line shows when client's form and execution is poor (under 50%)
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Client's view: green line displays when form and execution is excellent (over 70%)
NOTE: graph can be minimized during class sessions so that only the bar is displayed (see examples at top of page); graph can also be viewed after class completion
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Custom and Personalized Automatic Messaging
Additionally, the software allows clients to view their progress and sends out automatic or custom feedback messages after sessions for additional feedback, guidance, motivation, and engagement.
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Side by Side of Client and Trainer at a Particular Instant
Both trainers and clients can review video outtakes after a session to make side by side comparisons to work from to achieve improvements.
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Admin Dashboard
Moreover, this system sends all the session data back to the platform to track and perform all of the assessments and insights across locations, instructors, workouts, classes, and clients.

Reduce Barriers to Attendance

Designed to operate on a mobile device, our product reduces effort and increases accessibility. No additional bulky equipment or additional hardware is needed, meaning clients can attend their fitness instructors’ workouts from anywhere.

​Retain Your Clients—No Matter Their Life Circumstances

Business, travel, school, weather, ​and family obligations are just a few of the obstacles that cut down on clients' workout time and result in cancelled memberships.
MotivateU translates the benefits of in-person group workouts to engaging remote, virtual, and hybrid classes that go beyond simply streaming a workout video. Our convenient, personalized, and customized solutions address problems with current online workouts such as lack of community connection and lack of engagement.

​Effective and Efficient Fitness

Seamlessly schedule classes by uploading your calendar directly into the product interface.
Choose automatic settings for ease of use, including auto-launching classes.
​Or select customized settings, which you can specialize based on your individual class’ needs, then save specific class settings for recurring use.
Features also include calendar optimization and circadian rhythm tracking so you can determine the best times to optimize your potential and that of your trainees—instead of relying on guesswork.

Empowering Fitness Professionals with our All-in-One Fitness Management Platform

Features:

FOR INSTRUCTORS:
  1. LIVE-STREAMING CLASSES WITH SYNCHRONIZATION TO TRAINERS & REAL-TIME ALERTS
  2. INTEGRATED CENTRAL VIDEO LIBRARY
  3. NLP ENABLED MESSAGING SYSTEM
  4. ABILITY TO HOST VIRTUAL & HYBRID CLASSES W/DATA
  5. INSIGHTS ACROSS CLIENTS, CLASSES, & WORKOUTS
  6. CUSTOM COMMUNITY CENTER
  7. CALENDAR INTEGRATION
  8. SINGLE SIGN-IN
  9. NO EXTERNAL SOFTWARE SUBSCRIPTIONS REQUIRED FOR ANY OF THE FEATURES
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FOR ADMINS & OWNERS:
  1. COMMUNITY FORUMS
  2. INSIGHTS ACROSS CLASSES, WORKOUTS, TRAINERS, LOCATIONS, & MORE
  3. COMMON APP INTEGRATION
  4. BRANDING
  5. PERSONALIZED ONBOARDING & TRAINING
  6. CUSTOMER SUCCESS ACCOUNT MANAGEMENT
  7. HELP CENTER | EMAIL SUPPORT | LIVE CHAT SUPPORT | PHONE SUPPORT
  8. NO ADS​
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FOR CLIENTS:
  1. LIVE-STREAMING CLASSES WITH SYNCHRONIZATION TO TRAINERS & REAL-TIME ALERTS
  2. GOAL ASSESSMENT
  3. GOAL PLANNER
  4. GOAL TRACKING
  5. CONNECT W/FRIENDS
  6. COMPETITION BOARD OPT-INS
  7. COMMUNITY INTERACTIONS​
  8. PHYSICAL BASELINE ASSESSMENT
  9. MONTHLY PHYSICAL REASSESSMENTS 
  10. PROGRESS AUTOMATICALLY UPDATED BASED ON ASSESSMENT RESULTS